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I read it from the Forbes, Crocs bought Bite Footwear. I checked out Bite’s web site, it looks they make sports sandals, which reminds me of the “Keen” branded outdoor sandals sold in Dick’s Sporting Good. Don’t know if they are comfortable or not, but the Keens are not cheap.
One interesting thing I saw is this running shoes. I don’t know if Nike will come up similar things or not.
Besides selling more Crocs in China (and other international market), Crocs needs the diversification of products to keep growing. It appears to me the “jibbitz” buy already brought some fruits. This “Bite Footwear” buy seems better than OceanMinded buy earlier this year, as “Bite” appeals to a wider crowd.