We all know Wal-mart calls its employee “associates”, today I noticed Starbucks calls its employee “partner”, from its annual report. We all know this is more a sloagn, or public relation, nonetheless it’s good public relation.
Seriously, what is partner or partnership exactly. It’s almost like spouse. According to wikipedia, “A partnership is a type of business entity in which partners share with each other the profits or losses of the business undertaking in which all have invested…The most basic form of partnership is a general partnership, in which all partners manage the business and are personally liable for its debts…”
Robert Kiyosaki, the author of “Rich Dad, Poor Dad”, has an article of “finding right business partner“. Interesting read. Some key points include: common goal, complementary expertise, good chemistry, etc.